I run a one-man consulting business called dh Engineering. I’m a mechanical engineer specializing in finite element analysis (FEA), a service I offer to companies (such as Xerox and Kodak) to aid in the manufacture of products. My analysis requires specialized software that can solve hundreds of thousands of simultaneous equations. My professional field may be specialized, but I think my business problems are common. The main problem has been bringing in business, which is something all consultants have to deal with.
Follow me through my start-up and first six years, and use me as a great example of what not to do. Everything I’ve learned, I’ve learned by making mistakes. Here is some advice that may help self-employed people, or those contemplating quitting their current jobs to begin the long, hard journey into Read the rest of this entry »
I’ve been digging through a stack of mail and paper on my desk, sorting it into READ NOW, READ LATER, FILE, and CHUCK piles. I find that I often judge a letter by its envelope. Once inside–if I make it that far–I often judge the person or company by the letterhead.
Before it even delivers its message, business stationery acts as a billboard that advertises the style and character of the sender. The billboard can demand attention–or it can go unnoticed. With so much paper on everyone’s desk, businesspeople have to do a marketing job just to get their letters noticed and read.
In this age of computerized mass mailings, it’s amazing how much a personal touch stands out. For example, I recently got a handwritten note saying, Read the rest of this entry »
When faced with the choice between selling to thousands of your best prospects all at once or selling to them singly over a long period of time, which would you choose? If you’re like most home-based business owners with limited time for selling and little in-office backup, you’d choose to reach thousands of prospects at once, hands down. This can be done through print advertising.
Print advertising helps you target your best prospects. More important, you control the content of your message and the context in which it appears, as well as the month, week, or even the day on which your prospects will be exposed to your message.
CHOOSING THE RIGHT PUBLICATION
Once you have produced effective print advertisements, you’re ready to begin buying space. You must be careful to select the media that best target your audience. Where do your potential customers Read the rest of this entry »
Five years ago, when he took a chance and started his own business booking rooms for drivers and their crews at auto-racing events, Donald Douglass knew he had a winning idea. But like many home-based entrepreneurs, he faced a formidable task: organizing a mammoth amount of information. As an added twist, the software he chose to accomplish this task had to be easy to set up and run, because Douglass had little computer know-how. Read the rest of this entry »
The world of cellular communications has come a long way since the days of $3,000-to-$5,000 car phones. Gone are service charges stiff enough to prompt humorist Howard Stern to remark that Donald Trump’s famous $475,000-a-month allowance was “almost enough to pay his car-phone bills.” Today, cellular phones actually provide affordable communications.
Everything is different now. Instead of car phone, think briefcase or pocket phone. Instead of $5,000, think $500 or even $50. And instead of paying an arm and a leg for service, think of fingers and toes: still painful, but worth it to anyone who values time at more than minimum wage.
WHAT IS CELLULAR?
The concept of a nation linked by point-to-point wireless communication came to the attention of many in the nightmarish James Coburn movie The President’s Analyst, which revealed an Orwellian Ma Bell plot to implant phones in everyone’s brain.
Today’s pocket phones represent a communications model that is far less invasive in terms of privacy, not to mention surgery. Think of it as a consumer version of Dick Tracy’s two-way Read the rest of this entry »
The story of the Japanese sack of China and Southeast Asia, its treatment of Western prisoners of war, its hegemonic ideology, cries out for retelling. Not to do so–to dwell extravagantly on the dropping of the atomic bombs and to all but ignore the character of the Japanese regime that brought war in the Pacific–would be the equivalent of discussing the end of the European war by dwelling on the bombing of Dresden while saying little about the Nazi regime.
Yet that is what happened. Public and commercial television all but ignored the end of the Pacific war. Neither the editorial nor the op-ed columns of The New York Times marked what was, for the hundreds of millions of people of East Asia, a far more momentous event than the dropping of the atomic bombs. True, aging American vets staged lackluster marches and ceremonials. And a few of their more verbal comrades–James Read the rest of this entry »
With the number of people who are struggling to make their business big, the number of tax relief companies also multiplies to catch people who will need help with tax debt. Having a tax debt is a really bad thing. Why? The government is really strict about taxes. It?s funny how they can give delayed salary to their employees but the taxes from the citizens can never come in late. Once you miss even a day of tax payment, it?ll automatically be considered past due or a back tax.
Good thing there are a lot of tax relief companies that offer various services about taxes. Taxes are one of the things that people struggle with. Aside from employment, the other thing every country?s citizen has a problem with is tax. There is never a year that a tax relief company will not receive a call asking for help with tax debt. There will always be numerous people asking for their help with back tax. Thanks to the tax relief companies Read the rest of this entry »