I’ve been digging through a stack of mail and paper on my desk, sorting it into READ NOW, READ LATER, FILE, and CHUCK piles. I find that I often judge a letter by its envelope. Once inside–if I make it that far–I often judge the person or company by the letterhead.
Before it even delivers its message, business stationery acts as a billboard that advertises the style and character of the sender. The billboard can demand attention–or it can go unnoticed. With so much paper on everyone’s desk, businesspeople have to do a marketing job just to get their letters noticed and read.